HR Reimagined: Leading the New Era of Work

Wendy Murphy has been a prominent figure in Alberta’s construction industry since 1996. As the CEO and partner of Timber Tech Truss LP, she brings over 25 years of hands-on experience in the production, design, sales, and marketing of her business. Her leadership journey has been defined by significant milestones, including the successful startup of Timber Tech Calgary’s division in 2007 and a major acquisition in 2018 that expanded the company’s reach.

In 2023, Wendy led the sale of her family-owned business, which had been a cornerstone of the community for over 43 years, partnering with Westcap Management Ltd., a private equity firm focused on Western Canada. Most recently, in 2024, the Timber Tech LP group acquired Brydon Stairs, with Wendy steering the company’s strategic focus on acquisitions and new business ventures in the prefabrication home and framing/assembly industries.

Wendy is a proud graduate of the University of Lethbridge, SAIT Polytechnic, and the Ivey School of Business Quantum Shift program. Her professional success has earned her recent nominations for RBC’s 2024 Entrepreneur of the Year Award and an Honorary Doctorate in Business from the University of Lethbridge. Her core philosophy—“To Elevate Success”—drives her passion for personal and professional growth, helping others achieve their goals and elevate their performance.

A strong advocate for community involvement, Wendy is deeply committed to volunteerism and philanthropy. She supports organizations such as Kids Cancer Care and Woods Homes, which align with her values of giving back to the communities where she works and lives.

Outside of work, Wendy is an adventure seeker who enjoys spending time with her large family, close friends, and adult children. Her favorite activities include backcountry skiing, mountain biking, hiking, surfing, and traveling the world. Wendy also finds peace through her yoga and meditation practice. In 2024, she experienced the joy of becoming a grandmother, a gift she describes as the greatest blessing of her life.

Nada Vuckovic is a Canadian Registered Safety Professional (CRSP) with over 25 years of proven experience across a diverse range of industries, including manufacturing, industrial, electrical, construction, oil and gas, healthcare, and services. She currently serves as the Head of Environment, Health and Safety and Sustainability Officer at Siemens Canada Limited, a subsidiary of Siemens AG, a leading global technology company.

Since joining Siemens in 2006, Nada has held various EHS leadership roles within several Siemens businesses, driving operational excellence in environmental, health, safety, and sustainability programs. In her current role, she leads the development and execution of the company's EHS strategy across Canada, ensuring the highest standards in safety, wellness, and environmental practices.

In addition to her EHS leadership role, Nada serves as Siemens Canada’s Sustainability Officer, helping to drive the company’s commitment to building a more sustainable future and enabling societal transformation.

As a resilient and results-driven leader, Nada leverages her extensive EHS expertise to enhance organizational performance and improve employee and customer experiences. Her dynamic and forward-thinking leadership approach has led to significant success in creating safer and healthier work environments.

A passionate mentor, Nada fosters a culture of engagement, ownership, and accountability. She encourages individuals to take initiative, speak up, and take proactive action to ensure a safer, healthier, and more sustainable future. Through her leadership, she promotes an ownership culture, empowering employees to make meaningful contributions and drive organizational change.

In addition to her CRSP designation, Nada holds the Certified Quality Auditor (CQA) certification and has been honoured as a Top Woman in Safety for 2022, 2023, and 2024. Her exceptional leadership and contributions continue to set a high standard in the EHS and sustainability fields.

Sandra Jury-Fleming is the president and founder of Bow Valley Safety / BVS Canada, an award-winning safety consultancy firm. A Certified Health & Safety Consultant (CHSC), Sandra brings over 20 years of industry experience, beginning her career in the Oil Sands before establishing her own practice. Her dedication to workplace safety is matched by her passion for addressing harassment and discrimination, areas in which her company has been entrusted with numerous sensitive investigations.  
 
Under Sandra's leadership, Bow Valley Safety has become the trusted safety partner for organizations across school boards, construction, manufacturing, and hospitality sectors. In just eight years, the company has established itself as the go-to resource for safety projects throughout Banff, Canmore, Lake Louise, and Jasper. Sandra's work reflects a lifelong commitment to fostering safe, respectful, and inclusive workplaces.